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These adaptations are often viewed as disposable shorts, rarely if ever reprinted in their native country and almost never translated into English, which I think is quite a shame, especially for these titles that originate with English-language movies. It’s not just domestic entertainment that gets this treatment, however Japan also has a tradition of comicalizing Hollywood cinema. Here are some J-horror examples to keep with this month’s Halloween theme: There are copious examples of Japanese movies being given such treatment over the decades, sometimes from major artists in the industry. It’s such a common occurrence that there’s even a special denomination for such novelizations: “comicalize” (コミカライズ), one of those quirky wasei-eigo terms that Japanese people often don’t realize isn’t actually used in English. While manga can be big business, it’s also comparably much cheaper to produce than a major motion picture, which is why in cases where the manga is not already the format of the source material, it might behoove a studio to cross-promote their upcoming film with a manga adaptation.

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In short, you can make something like an anime, drama miniseries, or video game essentially as a long advertisement for your blockbuster manga or movie property, or occasionally vice-versa. The notion is that you can capture an audience not entirely inclined towards your primary medium by drumming up interest in their medium of choice. This is because Japan, as a nation, are masters of what they call the “media mix”, a phrase that they were throwing around quite a lot well before “transmedia” became a hot buzzword in Hollywood. Have you ever wondered about how the Death Note anime started during the short four-month window between the two live-action movies? Or how Parasyte’s anime debuted the same month as its first live-action film, despite being two decades since the source manga had ended? Or how Erased’s anime, novel, and live-action film all hit during the same month that the original manga concluded?